EmJayWhy | Customise Your Kicks
Johannesburg, South Africa
078 026 2340
(9am - 5 pm)
Customise your kicks

Life is too short to wear boring sneakers

We bring soul to the soles of your feet,
by turning an average shoe into something
personal and beautiful.

Because good shoes
take you to good places.



The Custom Kicks Expert

Choose your type of customisation

Whether it’s for a small or large customisation, old / new kicks get collected or couriered to us for assessment. If the old sneaker is really damaged we may advise on alternate plans.


Let’s have a chat over WhatsApp or a video call, whichever platform you prefer. We can render a design drop some images online and get a colour scheme going. This is usually Day 2 after the order is placed.

Ready for Collection

It takes about a week for the magic to happen. So 7 days after the consultation is complete the order will be ready for collection. Should we hit any snags along the way, we will update you through the process.

Request a free consultation session.

Do you have a pair of sneakers that need some loving? Book a call back with one of our experts today.

About Emjaywhy

We turn boring sneakers into wearable works of art

EMJAYWHY is all about customising. Individuality, being yourself, expressing your inner thoughts and putting it all together on a sneaker. Stand out from the crowd and own a sneaker that will be all about YOU. Own a one of a kind sneaker no one else will own. Collaboration is key, so we take the time to get to your vision, own it and bring it to life. We encourage the owner to be part of the process. Throw as many ideas at us and know this for sure, we have a budget to suit you. Let’s create something beautiful!

Name/words + Anagram
80% to 90% of the shoe is left as is and a subtle design of your choice is added to the shoe
Name/words + Anagram + 2 to 3 colours
50% of the shoe is left untouched with the design of your choice taking up the rest. The design will include 2 or 3 colours of your choice.
Name/words + Anagram + colours
60-70% of the shoe is covered in artwork. Endless use of colour
Name/words + Anagram + colours + Glitter/diamanté’s + added materials

You may not recognise the original colour of the shoe.

Go as crazy as possible with the design. As they say on the streets, “Dala what you must” The collaboration session and the final execution may take longer, but this is just to understand and ensure that the clients exact requirements are met.
How much of the shoe would you like covered?
Your custom sneakers await

Pics from happy clients

Just like you, they once had boring off the shelf sneakers. But now..well, the pics speak for themselves.

Life is too short to wear boring sneakers
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Hi there, how can we make your day today?